Author:melphoto

Battling Micro Robots

Okay, these robots don’t really battle, but they are ultra cool! Micro robots are being developed and studied to learn how to program and control mini devices. These small, wired creatures are smaller than a dime and yet are able to move, lift, carry and place. The developers aspire to create these mini helpers for every possibility from auto mechanics to bio mechanics…and that is just the starting point! These images represent one of the many reasons that commercial photography […]

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AdTaxi

Earlier this year I was approached by the good folks at BANG.. That’s: Bay Area News Group. BANG are the publishers of such noted newspapers as Mercury News, the Contra Costa Times and the Oakland Tribune. BANG wanted to develop some banner ads to promote their AdTaxi division. The ads were simple and fun. the keys is, they worked. The best part of working on this project was shooting with Erika Brown and Olga Mitina.  Two wonderful woman who know […]

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Editorial Portraits

Editorial projects of any type can be a fun experience because of the increased creative latitude. There is rarely an art director or designer on set. A little pre-production discussion on what the main feeling should be…and then I am set free. This project was for Norman Winarsky’s new book release. As vice president of Ventures at SRI International and former co-founder and board member of Siri, he is a man of great wisdom and knowledge. He is particularly interested […]

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NetFlix Family Lifestyle

It’s kind of fun to show a little behind the scenes look of the location sets. There is a lot of effort put out, and sometimes it can get a little hectic. Which may run counter to a shoot where the final image reflects a peaceful, comfortable looking shot of a family relaxing in front of the TV.  It’s not always as glamorous as people think.  But when you are working with professionals, it is always worth the effort. Perfect […]

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Popular Science Cover

In all the years I have been shooting as a professional commercial and advertising photographer, and all the photographs that have made the covers of editorial publications, it is still pretty cool to see a new image displayed in the airport magazine stands as I walk by. Plus, this is the first time I have had an image on the cover of Popular Science, a publication that the nerd in me has always loved to read. So I have to […]

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Loyal Army Fashion Shoot

  Finally I get to share some work where I had a great opportunity to give back to the educational community AND allowed me to create some great images for the portfolio. It’s always energizing to work with models and stylists for fashion pieces. And lifestyle work is enjoyable because it is LIFE, that is styled… When an advertising agency associate, Tim Hendrick,  contacted me about shooting some lifestyle images for a new fashion company called Loyal Army, he had […]

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sexy-virtual-victory

For this shoot where the talented designers at Web Enertia came up with a fun and unique branding concept for Virtual Instruments. No, they don’t make race cars, or motorcycles, or anything close to that. But they do make instrumentation that will speed up your computer’s performance. Virtual was about to announce their IPO with great fanfare. But before that happened they wanted to get people excited about the new products and solutions. So I was contacted to help develop […]

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3D Printed Car

There are exciting times in my career when I am given the incredible opportunity shoot exceptionally cool things. Like the first 3D printed car, the Blade. Zero to 60 in 2.5 seconds. That’s what they tell me. Sadly, they didn’t let me drive it. But I did get to shoot some amazing photo’s of it. Only 1400 pounds. Crazy light. Crazy fast. Crazy cool. It’s already been shown all over the world. But before they toured it to the awed […]

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Netflix Behind The Scenes

Working with kids is always fun and exciting. It requires that I put myself in a much different place than when working with adult models or shooting portraits of CEO’s.  I need to get in touch with the child in myself. That’s ok with me. It helps me to feel alive and young again. Certainly, having an autistic son has given me insight into how differently each child’s mind works. So getting an instant read on the personality of each […]

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Johnny 5 and SRI

One of the most enjoyable aspects being a commercial photographer in the San Francisco Bay Area, is being given access to the inner sanctums of many of the most innovative companies in the world. Countless times throughout the years I have been brought in to photograph product prototypes months, even years, in advance of their release. In many cases the countless iterations are never viewed by the general public. So many of the coolest stages of development are only seen […]

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