Nyuk, Nyuk, Nyuk
No that’s not Popeye. We were interjecting a little humor into some ads for technology firm, Riverbed. Most ads for technology companies read like a datasheet. Some detailed technobabble or sales propaganda. These ads, created by Art Director Mike Connor, were meant to stop the viewer while being a little more fun, and kind of realistic on how people feel when they make the switch to a working system. It’s nice when the client can allow for some creative freedom on set. Better yet when it turns into a usable piece.
Walking the models through what is coming up next is important. IMHO. It’s too difficult to just throw them into the set without a little description of what we are looking for ahead of time. I like to walk them through the process. Especially when the look is outside their normal expressions. This model is more used to looking glamorous and pretty in front of the camera. But that’s not the look we were going for. But she worked with us well and came off great in front of the lens.
You can see here this was not the usually glamorous portfolio piece she was probably hoping for. Instead we really wanted the hyper detailed look. Which shows off the every freckle and pore, and just about ever thing else you typically try to hide.
Getting unique expressions out of a model can be a challenge. Models are not actors. And in this case, we were working with “Real People” talent. Building a rapport is always the key. Then it’s not a matter of asking a non-pro to give you the right expression, but rather getting into their personality to bring the expression out in a realistic fashion. I think what I did here was ask him if he was interested in going on a date. Or something like that……