Purex Crystals Video

 
Got to work with the great guys at Zooka Creative to create a series of video’s for Purex. These video’s will be displayed in Walmarts all across the country.  This looks like a simple set and hence, an easy shoot. But the truth is, to make things look simple you need to do all of your ground work properly. Especially when shooting a talking video with a real scientist. That’s right, she is not a model, she is a REAL scientist. Attractive and smart.  So to pull off a shoot like this you need the right studio, plenty of lighting, and time to spend with an amateur to make her feel comfortable.  She did great. truly fantastic. Anyone who watched the video would think she is a professional actress.  I hope they will think the technical aspects and directing was well done also… ….