For this shoot where the talented designers at Web Enertia came up with a fun and unique branding concept for Virtual Instruments. No, they don’t make race cars, or motorcycles, or anything close to that. But they do make instrumentation that will speed up your computer’s performance.
Virtual was about to announce their IPO with great fanfare. But before that happened they wanted to get people excited about the new products and solutions. So I was contacted to help develop this fun little project.
We shot a variety of angles in the studio, which we had lots of fun doing.
Admittedly, the most fun came later. When we took the model, (who was actually one of the clients from Virtual), and just fooled around.
Playing around is part of the creative process. It elevates stress and helps make everyone feel more comfortable, friendly, grounded. And in this case he can even use the shoots for his on line dating profile. OK, maybe not.
The real Ad. Worth the effort. Good job WebEnertia.