Journal
Went for a bike ride to Shoreline Park this morning. Passing the gold course, I had to snap this shot of the lake.
It’s been a while since a publication has produced a feature article on my work. So when FotoShoot Magazine contacted me about a photo spread on some dance shots, I was enthusiastic to partner with them. Monica Walker, an earnest and passionate writer, not only become tantalized after the initial interview, she ended up dishing out a TRIFECTA: 1. A spread on my architectural dance shots. 2. separate spread on a dancer I work with – using my images. 3. […]
So here is how the story goes: I received a call from a marketing firm about doing a lifestyle shoot at a country club golf course. A late afternoon shoot with the perfect light. AND, according to the phone conversation, it was going to be close, at a location right in the East Bay. Well, I have live in the San Francisco bay area quite a long time. So when the words of a Country Club in the East Bay […]
While people like Elon Musk and Bill Gates discuss the possibility of A.I. or SkyNet, other people are doing the hands on work to help make life easier and safer for those who work in dangerous occupations. Meet Robo Miner. The robot that can travel into the darkest caves and caverns where men ( and canaries) dare not go. Equipped with video cameras, the human controllers topside can now see and test for what they might not otherwise know is […]
Long time client and marketing guru Adrienne Parker has been an abundant supplier of fun advertising projects. Quite a few of the pieces I have shot for her have ended up in my portfolio, and this series is no exception. What made this assignment so special was witnessing the sunrise at the Santa Cruz coastline. Of course, to make a sunrise shoot happen you need to get there BEFORE the sun comes up for all the prep work. […]
It has been a while since I put in an update on some of the elevators we have visited over the last year. From Las Vegas and Hover Dam to local grocery stores. When ever we travel somewhere, Matthew needs to ride and video the elevators. As a family, (Matthew Adi and I), have gotten to the point where we all enjoy the little side trips. It’s interesting how autism can lead you down strange roads that can actually draw […]
The Silicon Valley Ad Club recent held the local ADDY Awards. This year I only made one submission, but was lucky enough to be honored with a Silver Award for the work done on the Riverbed Campaign. Thanks R2i and Mike Connor for the fun project!
This Cocoa Jeans project was another opportunity to “Pay It Forward” and have some fun in the process. Working with the students at the German International School of Silicon Valley, and with the help of the wonderful marketing team at Cocoa Jeans, we produced a cool location fashion series geared towards young teens. The German School is comprised mainly of children from German families who have transferred over to a new job in Silicon Valley. Their education always includes an […]
Nyuk, Nyuk, Nyuk No that’s not Popeye. We were interjecting a little humor into some ads for technology firm, Riverbed. Most ads for technology companies read like a datasheet. Some detailed technobabble or sales propaganda. These ads, created by Art Director Mike Connor, were meant to stop the viewer while being a little more fun, and kind of realistic on how people feel when they make the switch to a working system. It’s nice when the client can allow for […]
