While people like Elon Musk and Bill Gates discuss the possibility of A.I. or SkyNet, other people are doing the hands on work to help make life easier and safer for those who work in dangerous occupations. Meet Robo Miner. The robot that can travel into the darkest caves and caverns where men ( and canaries) dare not go. Equipped with video cameras, the human controllers topside can now see and test for what they might not otherwise know is […]

    Long time client and marketing guru Adrienne Parker has been an abundant supplier of fun advertising projects. Quite a few of the pieces I have shot for her have ended up in my portfolio, and this series is no exception.  What made this assignment so special was witnessing the sunrise at the Santa Cruz coastline. Of course, to make a sunrise shoot happen you need to get there BEFORE the sun comes up for all the prep work. […]

It has been a while since I put in an update on some of the elevators we have visited over the last year.  From Las Vegas and Hover Dam to local grocery stores.  When ever we travel somewhere, Matthew needs to ride and video the elevators. As a family, (Matthew Adi and I), have gotten to the point where we all enjoy the little side trips. It’s interesting how autism can lead you down strange roads that can actually draw […]

The Silicon Valley Ad Club recent held the local ADDY Awards. This year I only made one submission, but was lucky enough to be honored with a Silver Award for the work done on the Riverbed Campaign. Thanks R2i and Mike Connor for the fun project!  

This Cocoa Jeans project was another opportunity to “Pay It Forward” and have some fun in the process. Working with the students at the German International School of Silicon Valley, and with the help of the wonderful marketing team at Cocoa Jeans, we produced a cool location fashion series geared towards young teens. The German School is comprised mainly of children from German families who have transferred over to a new job in Silicon Valley. Their education always includes an […]

Nyuk, Nyuk, Nyuk No that’s not Popeye. We were interjecting a little humor into some ads for technology firm, Riverbed. Most ads for technology companies read like a datasheet. Some detailed technobabble or sales propaganda. These ads, created by Art Director Mike Connor, were meant to stop the viewer while being a little more fun, and kind of realistic on how people feel when they make the switch to a working system.  It’s nice when the client can allow for […]

Every year the APA in San Francisco, ( American Photographic Artists), hosts a very special event where 6 well respected judges select 100 images from the personal work of top Bay Area commercial photographers. Another 100 images are chosen to to be exhibited in an on-line gallery. Submission for the show can run as many as 1200 pieces.  To be in either of the final groups is quite an honor.  In years past I have always be lucky enough to […]

Having studios in both San Francisco and Silicon Valley, it’s pretty typical to work with new start-up companies of all types. It’s always exciting to be on the front lines in the creation of new companies and new products.  In many cases, the products have not been officially announced so they can not be shown or promoted on my own website.  But this little device from SolTrackr is not only innovative, it is already making some great moves in the […]

Yum. The tasty side of commercial shoots. Below are some images from a location project we shot at a flavorful Ale House in Half Moon Bay known as the San Benito House.  It’s also well known as a colorful Bed and Breakfast place.  I first became familiar with the San Benito House quite a few years ago when I needed a hide away to write some poetry and do some inner reflection.  The San Benito House was perfect because it […]